Brrreeeport: does it matter?

So I've just been hearing about this brrreeeport experiment which involves a newly created word to see how it rises through the search engine rankings once it is included in hundreds of blogs. Well, I've been learning about search engine use for years and this is an interesting debate! Lately, I've even started up a Google AdWords account for the Giovanni String Quartet. As a result, key words and search results have become ever more interesting to me.